Pardot is one of the
largest players in the marketing
automation space today. This tool’s seamless integration with Salesforce – the undisputed king of Customer Relationship
Management (CRM) software– makes it a mainstay in corporate America trailing
only Marketo and Adobe Experience Cloud.
Based on Adobe’s
acquisition of Marketo for $4.75 billion, Pardot will move up to the number
two position in market
So your company has made the big splash into the Pardot pool. You are in charge of using this robust tool to email current customers and nurture leads. How do you know if your Pardot emails are working well? Certainly, the best way to prove that your emails are effective is to examine your Pardot email data. In addition, you can benchmark your engagement rates against other companies in your line of business.