I passed the Salesforce Certified Pardot Specialist Exam on my first attempt! Becoming a Salesforce Certified Pardot Specialist proves to anyone that you know your way around Pardot and can run this robust marketing automation platform independently.
Salesforce Certified Pardot Specialist Exam Basics
60 multiple-choice/multiple-select questions (5 unscored items will be added)
90 minutes allotted to complete the exam (time allows for unscored questions)
67% is the passing score
Registration fee is USD 200, plus applicable taxes as required per local law
In addition, you must take the exam at approved testing facility or in front of a webcam. No looking at notes or googling allowed.
How to study for the Salesforce Certified Pardot Specialist Exam
First, you must use Pardot often. There is no substitute for experience. That day in, day out experience is mandatory for passing this test. A good number of questions will ask how to preform a certain task in Pardot, thus their is no way around this step. Use Pardot for at least six months before sitting for this exam. If you are trying to break into digital marketing and don’t have access to Pardot, I would suggest taking Google Ads & Google Analytics Certifications first.
Next, visit Trailhead – Salesforce’s official training platform. The Automate Marketing to Businesses with Pardot Trail is a good place to start. These trails are well written and fairly engaging. Since the Pardot team maintains the site, you now that it is accurate and relevant. Salesforce continues to add new trails, so browse for new Pardot content to help you prepare.
There are several other helpful resources that you should review. Brainscape’s Pardot Specialist Overview contains 200+ practice exam questions. These virtual flash cards are fantastic. Jenna Molby’s site has 50 practice questions – some of which I saw verbatim on my exam. When you miss a question, look up the key terms in Salesforce’s Trailblazer Community Help section. This review work will give you a solid understanding of the key subjects on the exam.
Salesforce Certified Pardot Specialist Exam Tips
After taking the test, my biggest piece of advice is to know when to use each automation tool. Thankfully, Trailhead has an excellent walk through to help you. This information is so vital that you should write it down on the scratch paper provided by the testing center as soon as you sit down.
Finally, just stay calm and remember who you are. Before siting for this test, you have used Pardot for months if not years. You know this information. Give yourself two weeks to a month to study the material, click around the four major sections of Pardot, walk in the testing center and slay the dragon. Good luck!