In order to be friends with Google, your small business needs a website. Like it or not, we live in a “Meet you, then Google you” world. How many times have you been to a networking event or dinner party and found a social media invite from your new friend the next day? As soon as people hear about your business or non-profit, they tend to research it online. If a good-looking, responsive website is right there at the top of the search results, people are more likely to take your business seriously. You should go ahead and make Google your business’ friend and secure a proper web presence for your organization.
A place for conversions
Instagram and Twitter are great places to show off your inventory and get people excited about your business. However, these platforms are not set up to handle the actual purchase of products by customers. Go ahead and use social media to advertise – I know someone who can help with that 🙂 – but you need a secure place for the transaction to take place. What better place than your own website.
The Power of Blogging
Blogging allow business to share long form stories about themselves, their value proposition and their customers. Take a look at Kabbage for example. This small business lending platform uses their the power of blogging to discuss how their product helps small businesses grow. Why not apply that same principle to your business?