Better Understanding of Your Brand & Potential Customers
How many times have you seen an ad and instantly knew that no African-Americans apart of the creative process? If you want African-American customers, you need to have African-Americans at the table. Business need African-American voices as a part of their marketing team. Take Atlanta – one of my hometowns – for example. According to US Census data, Black people are 52% of the population. Thus, an African-American digital marketer is a major asset.