How to Analyze Pardot Email Data | Hubert Roberts - Digital Marketer

Why is Pardot email data important?

Pardot is one of the largest players in the marketing automation space today. This tool’s seamless integration with Salesforce – the undisputed king of Customer Relationship Management (CRM) software– makes it a mainstay in corporate America trailing only Marketo and Adobe Experience Cloud. Based on Adobe’s acquisition of Marketo for $4.75 billion, Pardot will move up to the number two position in market share.

So your company has made the big splash into the Pardot pool. You are in charge of using this robust tool to email current customers and nurture leads. How do you know if your Pardot emails are working well? Certainly, the best way to prove that your emails are effective is to examine your Pardot email data. In addition, you can benchmark your engagement rates against other companies in your line of business.

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