Better Understanding of Your Brand & Potential Customers
How many times have you seen an ad and instantly knew that no African-Americans apart of the creative process? If you want African-American customers, you need to have African-Americans at the table. Business need African-American voices as a part of their marketing team. Take Atlanta – one of my hometowns – for example. According to US Census data, Black people are 52% of the population. Thus, an African-American digital marketer is a major asset.
In order to be friends with Google, your small business needs a website. Like it or not, we live in a “Meet you, then Google you” world. How many times have you been to a networking event or dinner party and found a social media invite from your new friend the next day? As soon as people hear about your business or non-profit, they tend to research it online. If a good-looking, responsive website is right there at the top of the search results, people are more likely to take your business seriously. You should go ahead and make Google your business’ friend and secure a proper web presence for your organization.